There are hundreds of self-help persuasion books out there; you’ve probably read lots of them too.  Many are quite good, some pabulum, others make decent doorstops.  But this one stands in a class of its own.  It is scientifically backed, robustly tested, and eminently practical.  It is based on Yale Medical School’s “Instant Influence” program designed, as the author says, “to get anyone to do anything – fast.” Doctors use the method in ER settings where they have little time to convince patients to agree to change dangerous behaviors (over eating, drinking, drug use, violence).  It is now used in many emergency rooms and major trauma centers around the country.  It has also been tested for the last fifteen years in HR settings for…